Art and Design, Vol. 6, Issue 4, Jun  2023, Pages 148-156; DOI:

Application and Innovation of Intangible Cultural Heritage in Games - Take “Jianxia Qingyuan Online III” As An Example

Art and Design, Vol. 6, Issue 4, Jun  2023, Pages 148-156.


Fangyuan Li 1 , Chao Zhang 1*

1 Art College, Guizhou University, Guiyang, China

Received: 14 March 2023; Accepted: 28 March 2023; Published: 14 May 2023

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China has a rich resource of intangible cultural heritage (ICH), which is an important component of our traditional culture and carries unique regional cultural and historical inheritances. The gaming industry has enormous market and consumption potential in modern society, and games such as “JX3” have incorporated elements of Chinese traditional martial arts culture, costume culture, and traditional music. This integration not only enhances the viewing and playing experience of the game but also promotes traditional culture to the public. This article aims to analyze the innovative application of traditional ICH in the gaming industry using “JX3” as an example, and explore the significance of the gaming industry in protecting and inheriting ICH.


Intangible Cultural Heritage, Gaming Industry, Innovative Application


© 2017 by the authors. Licensee International Technology and Science Press Limited. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


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